Opening in 1999, DanzForce was originally
owned by a dancer/owner. Miss Ruthe was a dance mom who
brought her two daughters to the studio. It wasn’t too
long after that she started helping the owner out from
time to time, doing front office work. Then in 2004, the
owner sold the studio to Miss Ruthe and her business
partner Jenny Nelson, another dance mom.
“As non-dancers, we had more time to
dedicate to running the studio,” Miss Ruthe says.
Spending years watching her daughters practice, Miss
Ruthe has a lot of admiration for dancers and dance
teachers, but a dance studio needs the benefit of
someone who can give all their time to running it.
With highly educated dance teachers
heading classes, it’s no surprise DanzForce Extreme
turns out so many winners. According to Miss Ruthe, the
staff of seven teachers are deeply dedicated to the
“I couldn’t do this without my teachers.
They are amazing. The kids love them,” Miss Ruthe says.
DanzForce Extreme’s 2011 team won
entertainment, choreography and passion awards at a
national competition. The team also received three
Federation of Dance Competition (FDC) Judges’ Choice
Awards, and the teen group won the Showbiz Talent
However, one of Miss Ruthe’s proudest
moments came in May, when the competition team was
honored with an invitation to the first FDC World Dance
Championship Series and placed 5th overall in the Teen
Small Group Category with the number called “The Wood
Song.” Miss Ruthe credits Elite Team director Jaime Reid
and Mini Team director Shannon Leli for leading the
girls to such a victory and bringing the studio to the
success it is today.
A defining moment for the studio was
first-place wins with one performance called “Circus”
and another called“Drums” at 2012 national competitions.
More Than Dance
One of the things that make DFX different
than most dance studios is its after-school program. As
a former dance mom, Miss Ruthe tried to set up an
after-school program that would help families spend more
quality time together. To that end, DFX picks up
children from nearby schools, helps them with homework,
gives them a snack and of course dance instruction and
practice. Then when parents come to pick up their
children, all that’s left to do is eat dinner and spend
time with family.
“I remember having to drive all over town
to take my daughters here, there and then get them home
and get their homework done and dinner made. It was a
nightmare. I wanted to provide something that would take
the work out of it for parents,” Miss Ruthe says.
A dedicated homework/snack room allows
kids to take the time they need before or after dance
class to get what they need done. Large windows with
comfy seats for little ones and parents also allow
parents to come and watch their children. “Before, there
were no seats and little kids would be fidgety and
parents would not be able to see the class. I thought it
would make everyone happier to have a viewing window
that was actually made for viewing.” Of course there is
a curtain for the teacher to end viewing when and if the
class needs it. But the convenience Miss Ruthe brings to
parents is just another thing that sets her studio
A humble woman, Miss Ruthe says she owes
a lot of DFX’s beginning success to her business
partner, Miss Jenny. “I didn’t want to do this on my
own. I was grateful Jenny was there with me all along
the way.” Miss Jenny worked side by side with Miss Ruthe
helping the studio grow. Unfortunately, Miss Jenny was
diagnosed with cancer and passed away in 2007 and did
not get to see the studio’s biggest successes.
“I still miss her,” Miss Ruthe says. “All
our ‘dance family’ misses her. She was such an
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11602 Lake Underhill Dr., Suite 126
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